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Social Networks Impact on Marketing Industry


Social media marketing is a method of advertising that makes use of social networking services to increase web presence. Online social networking offers internet users a method to connect and share information with other individuals and groups who share common interests and goals. Social Network Marketing is the latest and most cost effective way of marketing on the web. Social networks like Facebook and Twitter can provide a vital link between new or existing web presence and your target audience. Social network marketing offers great opportunities for retailers, both online and off. An immense and growing popularity of social network sites has led to a stampede of marketers vying for some of the traffic.

Social media marketing, when viewed from a marketing stand point, is better in terms of promoting products and services because the approach is much more personal. You get to interact with your clients when you use social networking as you marketing tool. Social network marketing is cost effective because it costs almost nothing. By logging on the site such as MySpace or Facebook and create a profile, you will start your journey in this exciting new way.

Social media marketing has proven to be a very viable way to grow your online business. In fact, it seems that many employers rely mainly on a social network for online marketing. Social network marketing is definitely a great opportunity for your business. Social networking allows you as a business website owner to expand your business. Social network marketing is the new buzzword in Internet marketing circles. However, every social networking and bookmarking website is different and requires its own marketing its strategies to make the most of it.

Social media marketing also aids with decreasing costs of advertising and marketing. Some social networking websites can be very effective marketing needs as well as exposing products and services to a higher customer base. Social network marketing training and much more. You have your leads, only you have access to your leads. Social network marketing is a lot like this. You do not want a social network service or its users to think that you are only using their services to market to people.

Facebook, the largest Social site with 400 million users and if used correctly you will create hundreds if not thousands of loyal subscribers. These are some of the major gripes my bad behavior ‘on Facebook that could kill your business. Facebook has led the way with applications for social networking, but all major networking sites have since implemented or plan to implement similar measures to encourage greater interactivity. Facebook, at 350 million users worldwide, is the premier destination for marketers in the US and many international markets. It will surpass its former rival, MySpace, in ad revenue in 2010.

Millions more are invested in other technologies Social Media Marketing as websites like Facebook and MySpace offer increasing opportunities for businesses to reach potential customers . Millions of dollars have been made by marketers who have mastered posting ads on Craigslist. Craigslist allows free advertising, but to really work on Craigslist you will have multiple ads running in many popular Craigslist to pay.

Web presence is established by the search engines to be able to collect enough data on the business to where it seems that you’re company is “significant”. As you know, there are millions of websites out there, and most of them are impossible to find unless you either know the company “address, or they show up in a search engine. Web 2.0 Social Media Marketing is the latest buzz across the internet today. The fact that Social Marketing internet marketing strategies Most Successful Internet Marketers substantially more popularity it has today.

Create branded video channel to show your products or services. Sponsor appropriate video. Create a viral buzz about striking, compelling, and calls information that best identifies the product. You want communities (social and professional) excited about the products and services not only individuals (e-mail driven).


Social Networking – How social networks influence Consumers


by online social networking as a tool can make improvements to the business and the consumer. Inside the organization or association, online networks with even the basic format of experience, location, and interested individuals can reduce their time required for organizational problem solving. More great benefits for employees have access to social networks is that it can allow people to organize meetings within companies or outside all online networks. With such technology generated in social networks some concern for employers or employees is that it can reduce staff productivity, because the consumer’s questions are answered online services. Having such network companies available will allow employees to build relationships with consumers. Negative effects of staying in the home for consumers in the long term will eliminate the use of store employees where websites must allow customers to do everything you can do in the store and sometimes more than the store.

Consumers social networking get many benefits from companies. Many possibilities Self Help to customers to help in making decisions on products. Net is to provide such methods of communication such as message boards to provide feedback or discuss products with other consumers on the positive or negative results with their use. Consumers may provide other benefits to their questions and experiences through blogs, e-mail, and even chat online with employees. Opportunities to consumers are endless with social networks. Consumers are luxuries to shop online, pay bills, get information about specials companies provide. This allows consumers to interact with businesses in the privacy of their own home.

Having consumers interact with companies allows them to find the part. In some cases it may be advantageous or negative impact for employees. If customers have access to the company website, but they can receive a variety of answers to their questions on the contrary be face to face with company representatives who can not have all the answers needed in an efficient time frame that can be of great benefit. This can provide customers with the ability not to have to call the phone company or make unnecessary visits to the company store. Having a business website is not only the relationship between consumers and businesses, but also provides great satisfaction within the individual to be able to find your own answer.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing and social networks.

Do you want to learn more about how I do it? I’ve just created a brand-new my step-by-step instructions for developing Internet marketing success, “ 27 Habits of Internet Marketing Super Stars”

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What is Social Networking?


Have you been asking yourself, what is social networking? Social networking is done using many social groups out there that media marketing company. This type of marketing is one of the fastest growing and least expensive ways to reach potential customers. Many companies and small businesses have found that using this type of marketing that they have been able to brand themselves like never before.

Let’s take a look at some of the social sites and once you try it you can find out that there is a lot of fun as well

Facebook -. Facebook was originally launched in 2004 and is open to each of thirteen and older. Facebook was originally intended for use by college students but opened to all in 2006. Since 2006, Facebook has grown steadily to become one of the largest social network on the internet. Intimate rivals, MySpace, has been losing momentum while Facebook continues to grow by leaps and bounds

Twitter -. Twitter is the latest of social sites and has become internationally famous thanks to many celebrities who want to talk about their daily activities. You may recall Tweet competition Ashton Kutcher had with CNN. Twitter has become a daily ritual for many users and because of the rapid growth of many strategies have been implemented to make money from its use.

Twitter users send out “tweets”, which is kind of like sending out a short instant messages. Short messaging platform, people from all walks of life send out their tweets every day for personal and business use. Examples of business use would be to send out a tweet when you make a new post on your blog. Your followers will then be able to see what you’ve been working and pay a visit to the new post, hopefully you have connected to your main website. But as always, the quality of your post should be first with the amount of the other

MySpace -. MySpace began in 2003 to compete with other social sites like Friendster. MySpace continues to have a loyal following of users who want to keep in touch with friends and family. Set up profiles is relatively easy with step by step instructions that are given when you register. During setup you can add photos, school information and even your business information. In the past year or so, MySpace has lost some of its edge because of the growing popularity of Facebook and Twitter, but it continues to be a place worth looking into.

From Internet marketing point of view, the social network can be as productive as placing ads on websites and will be much easier on your wallet. With Facebook, Twitter and MySpace to market your business will allow a whole new audience to see what you have to offer. Take this opportunity to brand yourself with a lot of unique and useful content and watch internet business grow. Good luck and best wishes, Tim Stokes.


Impact of Social Networking in today’s society



Social interaction has long been the main feature of the Internet since its inception. When people get the conspiracy theories that the computer was a military weapon that was used to control them, they were soon to recognize the immense capacity and capabilities of your computer.

One such capability is now so widespread among almost all men, it has become a way of life in this twenty-first centuries. Is, the ability for computers to connect to each other, thereby enabling the creation of forums. These forums allowed discussions among different groups on different topics, as well as being able to send messages. Even in those days the message took ages to send.

In the early messages were sent very slowly and was limited to individuals within a particular locality. Then, to send a message to other individuals who were not in the same area code would require a long distance charge. This was because the computers were connected to the land line phone. But soon the technology improved, and social networking sites becoming more and more popular. Closely knit groups were now expanded into a large global networks, enabling free communication with individuals, even in different countries. Except strongly against technology and this new phenomenon, social web sites now seems really dictate and control how groups meet, greet and reacquaint themselves with friends, family and other institutions.

Structure Social website

Social tissue structures are made up of individuals or institutions within the network called nodes. These nodes are connected or associated with some specific types of cohesion, such as kinship, financial relations, sexual relationships, religious relationships, friendship, common interests, dislikes, knowledge or prestige. Studies have also shown that more women join social websites than men, they tend to be younger than the men involved.

benefits of social network

because of the great cohesion that network tend to operate on many levels, from the ground floor of family and friends to the level of nations. Since playing a key role in determining how the institutions are run, the way in which problems are solved and the extent to which individuals succeed in achieving their goals.

According to scientists, the usefulness of these networks are usually determined by their size. A network that is not open to outsiders tend to not be very useful for its users, as they will be limited to it and they already know. On the other hand, the network is open to non-members, offers its members the opportunity to meet new people with quite possibly new ideas and new and interesting culture. This provides organizations and businesses to market their products and services to a wider population.

social networks managed to bring families gather near, long-lost relatives and friends have been able to find each other with sites such as Face book, MySpace, and Hi5 among others. Election campaigns have been awarded a competitive advantage in the use of social networking sites. It is said that American President Barrack Obama rely heavily on social networking sites like Facebook to manage his campaign for the presidency of the United States in 2009.

Organizations have recognized the competitive advantage that can be obtained, when this network sites to market their products. These sites have been known to assist in the investigation of competitors, providing information on current and future employees of the organization.

Another benefit of these sites is the social capital derived from their use. This social capital is the amount of users who signed up to use these pages. Sites such as Facebook and MySpace have mentionable social capital as they have over one hundred million users log on to their website. The market value of these sites are also determined by how much the market will pay for the site, online brand-building potential, advertising revenue, the number of users register on the site and search engine optimization among others.

In recent times, has been a consistent increase in the number of sites submitting patent applications to protect new technologies that have been created for the social networking site. There are approximately over one hundred social networking sites in operation now range Dating Sites religious sites, and even lifted in specific sectors.

With the economic down again it will probably be less of these positions being created or begin until some improvement in the global economy. Those who are still around and are doing well find themselves getting better, as organizations continue to recognize the value added to their products and services when they use these sites to market their products.


Because the majority of websites do not charge a fee for entry to their income is derived from advertising posted to the site. 2010 Facebook earned an estimated $ 1.1 billion in advertising revenue alone.

Tips to attract and retain users

Many users will use the site for the first time, but they may never return. One of the factors that advertisers look for when deciding whether or not to market their products and services in a given area, the number of users signed on it. Because attracting and retaining users will be very important to the creators or owners of these sites.

Because there are so many sites to choose from, owners will sometimes need to find a creative way to get users to sign up. Some ways that site owners can attract and retain users, offering free items design, offering them the opportunity to enter more than once, and also offer them attractive gifts so that they will want to sign. Users must be able to rely on a site that they subscribe to. So privacy settings must be set so that users are constantly reassured that their privacy will not be violated.

Authors should also ensure that their sites have the ability to support the upload videos in any format, as this feature is usually important to users. This is a feature that most organizations use to market their product. But not everyone knows how to make a video that will create millions of hits.


What is Social Networking today?


What is Social Networking? Before the internet we would probably have said that we were talking about a group of friends and get together or keep in touch. However, the Internet has changed the way we think about “get together” and “keep in touch.” Today “get together” can mean meeting in chat as easily as it can mean to meet at Starbucks. Keeping in touch is made online as much or more as talking on the phone, unless you texting over the phone that has changed speak.

When we talk about “social networking” we often talk about online socializing. O.K., so what is something online? There’s millions of people across every social, economic and geographical barriers share information and experiences with each other. Facebook alone has over 500 million registered users. Social networking websites have become more sophisticated societies provide users with information, friendship, advice, entertainment and the list goes on and on.

When we talk online social networks and ask ‘what is social networking? ” We ask “what is the social network” worldwide. And the answer is that it is very exciting; we can become online friends with people we’ll probably never been outside line. It is also the place to be for local and international business. Online services like Amazon and Craigslist has changed the way we buy, sell, exchange, hiring and volunteers. Although we can not consider ecommerce sites social network platforms we expect to see the comments of others on these sites. Let’s face it, shopping has evolved into a social experience and the mall is now online.

My point is that while online network covers all public sites like Facebook, business sites like LinkedIn, educational sites such as this TV series Addict sites like Miso, cyclists sites like Pedal room, blood donor sites like i-Blood, you name it, it’s there. Most people consider the social networking site a place to socialize.

But employers follow buyers and buyers are online. More people over 50 are joining online networking than any other segment of the population. The over 50 generations, because of the sheer volume of their significantly affect every market they touch. Online entrepreneurs have noticed and are doing online social networking experience acceptable to the older population. Why online market is so concerned about the over 50 set?

Aside from the fact that they control the majority of the purse strings, they tend to be loyal to a brand or service. Online moving to more stable market, it is this generation not navigate not net as much as others. Therefore, marketers can make their ads more effectively. Why do I bring all this commerce functionality when the question is what is social networking? Because social networking is present because advertisers are willing to pay big bucks to reach the online buyers. So nice to the advertiser and older newbies because they are a big reason why we can enjoy the social networking experience.

And it will only get bigger the online buyers have found that online shopping is safe and comfortable. Obviously, just as you’re thinking about individuals online you have to be careful with the company. However, companies providing products and services online found that their customers have a huge audience available to them online and if they are not treated fairly, they let everyone know about it through their social networks. Indeed, it is a great system that works very well.

As you can see, it is difficult to say what social networking is because it is developing so fast. Rather than trying to define what social networking is, consider what you can do with social networking before you jump in. These networks are complex because people are complex and social networks are networks of people not computers. As you look to join a social networking community Keep These Thoughts in Mind

Always remember why you’re there. Whatever the reason, be in accordance with the purpose.

Use your time wisely and do not waste time or other you can find yourself on the outside looking in.

Keep your communication informative, short and simple.

Be positive. A “thank you” for help or information will go a long way to establish yourself as someone who belongs

Slow Down. forming relationships takes time. Get to know people, let people get to know you. Work to build a relationship with them.

A social network is a group of like-minded people to share. You may need to do business together, share community experiences, family experiences, whatever. Remember that we are all people, we want to contribute, to be helpful, learn, grow and we believe have value. That’s what social networking is or soon will be.


Social Media vs Social Networking: What is the difference



The growing culture, technology is thriving, giving way to incredible advances. Internet technology has improved communications hundred fold, allowing people from all over the world and all walks of life to participate in the forum.

Social media and social networks have had any major impact on the way businesses are run and how people interact with one another. While most people use the words “social media” and “social networking” interchangeably, there are some distinct, subtle differences. Let’s take a look at these differences.

Defining terms

Simply put, social media is a way to send or share information with the general audience. As long as you have a computer connected to the Internet can participate in social media. Everyone has a chance to create and distribute information. Consider the concept of the media in the past dominated by TV, newspapers, magazines, and so on. Social media away from the static image to create a real sense of interactivity.

Social networking is the act of participation and connection. Groups of like-minded people with common interests and people with totally different views of the world come together through various social networking sites to build relationships through the community.


Both social media and social networks encourage communication, but communication is a little different. In the world of social networking, communication two-way street. People can gather around a topic of interest to share similar experiences, but it’s much more akin to a simple way. With the conversations users develop relationships.

Social media is more of a communication channel, such as TV or radio. It is a format designed to transfer messages and information. Social media is not a place you visit, but simply a way to distribute information.

Responses and effort

Between the two, social media is hard work. Unless your company is already well known, can not create overnight following nor can automate conversations. Getting into social media is an ongoing task.

Social networking is direct communication between the parties, which often leads to a much richer, personal conversations. Even better, the network grows the more you communicate. Creating a “social network” does not take nearly as much time, but you still have to invest a lot of time with that network.

blurring Lines

Twitter and Facebook probably the most popular social platforms out there today-have done discerning between social media and social networking a little bit difficult because they do actual use both. They crawl perfectly line between the two, allowing users to have a unique, personal conversations but also to share interactive information.


Social Networking – How it


Social networking is no longer an option for anyone selling products or services. And I’m not talking about someone who sells products and services online. I’m talking about everyone that sells products and services. Social media is becoming part of everyday life customers. And it’s not like reading a newspaper. Online everyone can say what they want, which may go viral. It is just as true for international companies as it is for the individual.

However, it is easy to solve this task. Develop social media image as a straight shooter who wants to be part of the community and the community member who gives rather than takes. Easier said than done, by the way. For you traditionalists, I do not believe it can be done online by advertising alone.

This old saying that “the perception of something limited by personal experience” is so true, especially as it relates to social media. Anyone not familiar with social media has a tendency to try to make it fit into the traditional media that they are familiar with and it just does not.

However, it is not why you’re reading this article. You want to know how to use social networking to increase your customers, increase traffic to your store or website and get new business.

Let’s talk about exposure first. The first thought is, how can I get the greatest amount of exposure for the least amount of money? When dealing with social networking goal is to let the network exposure. You can do some strategic advertising, though the bulk of your costs should come from payments to social media in your house employee or consultant. Do not advertise – communication

OK, while you are in a relationship, how do you maximize traffic to your website or capture page.? Traffic is not as important as targeted traffic. You’re not just interested visitors to your site more visitors who are looking for what you have to offer and can recommend your site to others. Here again the goal is to let the network to provide you with traffic. How does this work? This is going to sound very simple declarer component of advertising, however, you need to get people to like you and want to be your friend.

Social networking is all about people, people do not make friends with businesses or products; People make friends with people. That is why Network Marketing is so well suited for Social Media Marketing. Network Marketing is a one-to-one business model. Social media sites, like Facebook, is to create a new Network Marketing revolution.

Let’s get back to friends. While I do not have space in this article also go to many specific questions, let me tell you, friends online are not as friends in the physical world. You will probably never meet your online friends face to face, though they think they know you, that you are sincere and that you care about them. How do you think? If you are asking that question you’ve just answered one of the other questions. That is, you hire more counselors and try to train someone in the house to run a social media program.

And, by the way, you have to have a social media plan. There are soon going to be 2 billion people online worldwide. Facebook alone has over 500 million users worldwide. Facebook, Twitter, LinkedIn and YouTube enjoy over 200 million users in the United States. Facebook is the largest and demographics suggest that the fastest growing group on Facebook, the United States, is women ages 54 to 64. These are the women who control the majority (some 85%) in purchasing decisions. These are the customers and the only way you’re going to be able to stay in touch with them constantly online is through social media program.

A program is easy, but not simple to install. The easy part is that you just need to decide that you are going to do it. Most marketers want to make social network marketing fit into their understanding of how marketing works. Always remember social media networks are set up to make money for advertisers so that social media networks can continue to exist. Advertisers are keen to attract buyers. Traditional advertisers think would say WOW, we have all these potential customers in a particular platform, all we have to do is create some advertising and specify the “got-jm.”

Unfortunately, most social networkers cares for advertising ‘, they click through them and if you get too pushy with them, they go to some other network. However, most social networkers love people.

My recommendation is for people to set up a policy that uses Facebook, Twitter and YouTube to funnel people on their blog. Yes, that’s right Blogs are becoming popular again as bloggers become adept at providing succinct, meaningful content to their friends. From Blog they can be directed to your website or capture page. Social environment, like Facebook, is finding ways to allow you to reach all of their platform so that their advertisers can get a crack in traffic.

In my view, they are not there yet. Develop a funnel to encourage your market to want to meet you on the blog. And then let them decide to join, buy or take action that will benefit both. The most important, share your knowledge, expertise and thoughts freely on the various social media platforms.


Social Networking – An evolved Form Communication


social networking is not just to make online friends anymore, but has become a powerful business tool. Social networking is the top way to reach beyond geographical boundaries and gain customers from all over the world. Over 150 million people on the planet visit social networking sites every day and is still gaining popularity. It is no longer being used just to share images, video, sound and music or play games.

For Business Social Networking is just evolving form of communication, but not least, it is repeatable immature build a low barrier to entry. This means that we can expect increased competition, market segmentation and impact on fickle consumer base very willing to switch to what your site is new and interesting simply because it is so easy to do it.

Social networking is becoming the de facto communication method of choice for more and more people. It is addictive, media-rich, emphasizes the message and it has the potential to spread, all of which make social networking a natural fit for the mobile space.

This aspect of internet use is having a profound effect on who the users are. Social Networking is liberating. It gives you the opportunity to connect with friends and other like-minded people and to find your own voice online.

Social Networking is not about to show it’s about community. As in all communities, you must have leaders who provide the most benefit to its members but when leaders try to develop a community around it is doomed to failure.

Friends … the people that make you come back for more. This is another form of addiction, too. Friend Feed, for one, will allow them to do this. Combined heals everything users do on all their networks across the entire site so that it can be viewed from one central location.

OpenID is also great for me as a customer. If I want to change my password for all fifteen social networking sites My, I simply change the password when using Windows Live provides me and it is reflected in all the places. OpenID is on track to be the de facto standard to distinguish yourself over the Internet. With that said, people are really starting to look hard at the next thing we can do right now is that we know who everyone is.

Plaze are becoming the closest thing to add to your social presence and time based activity planning features. Plaze adds elements of “place” and “time” to social networks with features that allow people to alert friends of their activity and location; review their own and others their past activities; share their experiences and make plans with friends, who are then able to respond with comments and suggestions and their own information on their location.

talk and see your friends on any social network you are on, even Skype or VoIP is now being offered as a new widget to add all the social networking sites. You can now combine all of social networks platforms, no matter which ones they are.

So as you can see Social Networking is not just to make online friends anymore, but has become a powerful business tool with all the gadgets and appliances needed to make your business successful .


Social Media Network Pros and Cons


Social Media is an online platform based on Internet tools such as email, social networking sites like Face Book, Twitter, etc. where people exchange / share their ideas, opinions, experiences with each other; and content produced by the users of these devices.

YouTube is one of the most popular social media sites apart from the regular features that users can create a channel for education, cooking, the purpose of advertising, add comments, like and dislike specific video, listen to music, watch movies so on and so forth. No matter how much social media development, it is important to stay informed and up to date in the areas related to the field, the likely benefits for companies.

Below are some of the Pros and Cons of Net


Reunion, new connections : Social media sites like Face Book and Twitter have helped to find good old friends and also renewed a long lost friendship. Its use varies from person to person like adults use it to keep in touch with relatives abroad or anywhere in the world and teenagers use it to make new friends

Awareness : . These social networking sites are a great tool to create awareness for anything like health issues and their solutions or raising awareness and also for financing. Send and receive information is at your finger tips and the speed is super fast. It is a very powerful and useful tool if used appropriately

Online Classes :. It offers plenty of opportunities for students to learn and interact. This type of technology has become a blessing for the younger generation. Short-term classes are conducted online for students. Applications such as Skype and Google Hangouts are some where live interaction between students and teachers

cons :.

Fake Identity : Making and maintaining a fake profile on a social networking site is easy as it only required a few basic details to be filled in by the user and voila have a very genuine appearance of fake information.

Abuse Medium : networking sites in the workplace could cause confidentiality problems that sensitive information can be leaked by mishandling of such sites causing harm to the integrity of the company. Negative image of the company, can hamper successful his company

Hacking :. Worship format of peers for fun or may be unhappiness has become the norm these days and the man is such a thing called hacker . It is a perfect place to destroy someone’s life that the user uploads photos, videos and sometimes some sensitive information about their installation.

Therefore, we can say that every technology or discovery comes with its own share of the good, bad and ugly sides. It is up to users how they use it for the betterment of society and also for themselves.


Social Networking – A Marketing Tool


Social networking is the best marketing tool available for virtual business day. How do we get a presence? The storefronts that gain presence in the brick and mortar world achieved with different vehicles in transport and communication but in the virtual world. Discuss how brick and mortar businesses gain presence will help us realize what we should do to gain this presence for real business.

Social networking defined the practice of growing individual as well as group contacts. While the social network has been practiced as long as the community has been, the effect is much more powerful on the web. Six degrees of separation theory holds that any person on the planet can be connected to any other on Earth “through a chain of acquaintances that has no more than five intermediaries” (Wikipedia, 2009). Based on this idea, the rate at which you can connect with anyone else on this planet with social networking on the web is faster.

Let us now discuss the difference where business presence is obtained in both brick and mortar and virtual world. First of all, shopping in brick and mortar world can be seen from several vehicles in transport and communication. For example, it is common to see storefronts while taking a stroll, waiting for a bus, or exiting the bus and walk home. Maybe you have a specific shopping day and you take family or friends shopping. You will probably see several shops, new and old. This is one way that local businesses get a presence. What about non-local company?

Cities with several options for using public help people get from point A to point B true, but also expose people to more advertising and storefronts, but you can see in their vicinity. Many times the journey using public transport need to transfer to another bus or train to be necessary to reach the final destination. What does this mean? That is correct; people see more ads and more storefronts.

also popular offline word of mouth. Word of mouth would have to give the number one marketing tool. Word of mouth is usually something more than just advertising … View client. This can make or break your business, but you should have nothing to worry about if you’re good at what you do and you’re honest. Good reviews can lead to the creation of many customers in the future and it does not stop there, word of mouth equals more word of mouth. There has been an increase in business means

In fact, there are only two ways that companies gain a presence on the web. One is through the search engines and the other by social networks, which is the foundation of cultivation. Online business owners do not have the people strolling on the site or exiting buses. Next thing to stroll browsing. People browse the net all the time. Search engines on the web, you can compare the two episodes, strolling and yellow pages. It all depends on whether you are viewing (general search such as hardware) or search engines (specific search such as Joe hardware store).

Social networking online is comparable words offline mouth. In fact, my friend called Richard Butler AKA the Success Coach describes the social network for online companies that “word of mouse.” According to Misner (2002), word of mouth marketing “is best known marketing secret world.” Misner think business professionals take the word of mouth of light and some think it has to do with customer service. While customer service is important and can save include negative situations, word of mouth is more than customer service.

According to Misner (2002), a happy customer is not talking to as many of his experiences as a dissatisfied customer. Unhappy customers can talk about bad experiences with literally dozens of people. Misner says that word of mouth will become an important part of marketing and can be reached by train and realize three important things. Firstly, it is important to diversify your network. This means getting out of the cave and gain a presence in the community. Second, you should get a contact allergy areas and this is as simple as a network of companies that are not competitive with the business. In fact, these companies will compliment each other and can help others get referrals. For example, Misner refers to the florist, photographer, jeweler and travel agent wedding mafia because one reference will be four. Finally, realize that word of mouth is more about cultivating relationships while fishing for customers. In other words; you should focus on quality rather than quantity.

There are approximately 200 social networking sites available on the web. About fifty of the places are especially focused on the business. Examples of social networking site focusing on business are Delicious, Digg, Twitter, LinkedIn and StumbleUpon. Word of mouth starts with you so you register with these sites is highly recommended. Make your business valuable and let the mouse do the talking.