Social Media vs Social Networking: What is the difference



The growing culture, technology is thriving, giving way to incredible advances. Internet technology has improved communications hundred fold, allowing people from all over the world and all walks of life to participate in the forum.

Social media and social networks have had any major impact on the way businesses are run and how people interact with one another. While most people use the words “social media” and “social networking” interchangeably, there are some distinct, subtle differences. Let’s take a look at these differences.

Defining terms

Simply put, social media is a way to send or share information with the general audience. As long as you have a computer connected to the Internet can participate in social media. Everyone has a chance to create and distribute information. Consider the concept of the media in the past dominated by TV, newspapers, magazines, and so on. Social media away from the static image to create a real sense of interactivity.

Social networking is the act of participation and connection. Groups of like-minded people with common interests and people with totally different views of the world come together through various social networking sites to build relationships through the community.


Both social media and social networks encourage communication, but communication is a little different. In the world of social networking, communication two-way street. People can gather around a topic of interest to share similar experiences, but it’s much more akin to a simple way. With the conversations users develop relationships.

Social media is more of a communication channel, such as TV or radio. It is a format designed to transfer messages and information. Social media is not a place you visit, but simply a way to distribute information.

Responses and effort

Between the two, social media is hard work. Unless your company is already well known, can not create overnight following nor can automate conversations. Getting into social media is an ongoing task.

Social networking is direct communication between the parties, which often leads to a much richer, personal conversations. Even better, the network grows the more you communicate. Creating a “social network” does not take nearly as much time, but you still have to invest a lot of time with that network.

blurring Lines

Twitter and Facebook probably the most popular social platforms out there today-have done discerning between social media and social networking a little bit difficult because they do actual use both. They crawl perfectly line between the two, allowing users to have a unique, personal conversations but also to share interactive information.


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